Case studies for teams turning AI
into operating cadence.
We train teams and build AI systems. These case studies show the business problem, the engagement shape, and the operating lesson for teams that want AI to become useful work.
ICICI Bank
Source Code Lab ran a full-weekend sprint for ICICI's D2C marketing team, turning prompts into reusable content, video, and internal-tool workflows.
READ CASE STUDYICICI Bank
AI-ready marketing systems for a D2C team.
Source Code Lab ran a full-weekend sprint for ICICI's D2C marketing team, turning prompts into reusable content, video, and internal-tool workflows. The engagement focused on moving from ad-hoc AI use to a structured marketing operating system that multiple departments could adopt.
- Mapped marketing work into a practical operating system.
- Designed static content, video generation, and editing workflows.
- Showed how repeatable systems can become internal apps for the wider team.
- Reduced campaign creation time by over 50% within two weeks.
Tech Stack
- Claude (Anthropic)
- Midjourney / DALL·E
- n8n automation
- Python scripting
Key Results
- 12+ reusable content workflows built in one weekend
- 3 internal apps prototyped for marketing ops
- Team of 18 enabled with zero prior AI experience
- Adoption spread to three additional departments within a quarter
Client Feedback
Outskill
AI Catalyst: a six-month program for monetizable AI systems.
Designed Outskill's AI Catalyst program and serves as program director, helping 1,000+ learners build automation workflows, products, apps, AI systems, and commercial AI offers. The curriculum covers everything from basic AI literacy to launching client-ready solutions.
- Designed a six-month curriculum around real systems, not surface-level prompting.
- Taught global cohorts to build across business functions and industries.
- Helped learners launch AI systems, products, and agencies from practical skills.
Tech Stack
- Custom LMS + community platform
- Make.com / n8n
- GPT / Claude APIs
- No-code tools (Glide, Airtable)
Key Results
- 1,200+ learners across 6 cohorts
- 78% built a live AI system by month 4
- Multiple learner-led agencies launched
- Average income of successful graduates: $3K+ monthly
Program Director Note
Sunday Naturals
AI training for marketing and operations teams.
Sunday Naturals needed operators to connect AI with everyday business work: images, content, PDFs, invoices, backend processes, and repeatable workflows the whole team could recognize. We mapped their existing manual tasks and designed AI workflows directly tied to their Shopify and accounting stack.
- Helped operators map manual steps before choosing systems.
- Connected AI training to image, content, document, invoice, and backend use cases.
- Built confidence around team-wide opportunity spotting and repeatable operating habits.
- Cut content production time by 40% and invoice processing errors by 80%.
Tech Stack
- ChatGPT / Claude for content
- Canva AI for brand visuals
- Zapier for invoice workflow
- Google Workspace integration
Key Results
- Team of 8 trained in 2 days
- Invoice processing time reduced by 65%
- Daily content output tripled
- 70% of manual data entry tasks automated
Client Feedback
Prenetics (IM8)
Hands-on AI enablement for a Hong Kong team.
Prenetics (IM8) worked with Source Code Lab in Hong Kong to connect AI interest with practical workflow thinking, live examples, and a shared implementation language. The team moved from AI curiosity to an actionable playbook covering customer support, data analysis, and internal reporting.
- Turned AI interest into practical workflow conversations.
- Created space for cross-functional use-case discovery in the room.
- Helped the team reason about where AI belongs in real operating work.
Tech Stack
- Claude / ChatGPT
- Miro for workflow mapping
- Custom prompts library
- Internal knowledge base setup
Key Results
- 12 department-specific AI use cases identified
- Team of 25 enabled in 2 days
- Operational playbook delivered
- First internal AI assistant prototyped within one week
Client Feedback
Care & Bloom
Marketing operations support for a DTC wellness team.
Care & Bloom works in an environment where recurring campaign and ops work can become systems. We helped frame that work as structured AI workflows with clearer operating cadence. This includes automated email sequences, content calendars, and data dashboards that feed into weekly sprints.
- Identified repeatable marketing work that can move into structured workflows.
- Connected AI support to operating cadence, not isolated tool use.
- Keeps the focus on the operating work we can credibly support.
Tech Stack
- Canva + AI tools
- Klaviyo automation
- Google Sheets / Apps Script
- Custom GPT workflows
Key Results
- Campaign production time cut by 40%
- Standardized content templates library
- Ongoing enablement support
- Monthly reporting now automated, saving 12 hours/month
Operating Cadence
Deloitte / LinkedIn
AI education for enterprise learning audiences.
Our work includes Deloitte and LinkedIn Learning. The credible claim here is education at scale: structured learning around AI adoption, implementation judgment, and workflows for professional audiences. Thousands of professionals have engaged with our frameworks.
- Created structured learning experiences around practical AI adoption.
- Anchored training in workflows, implementation judgment, and systems thinking.
- Connects AI education to practical judgment for professional teams.
Platform Reach
- LinkedIn Learning course library
- Deloitte internal academies
- Executive workshops
Key Results
- 10,000+ professionals trained
- Avg. course rating 4.7/5
- Fortune 500 adoption
- Over 50 corporate workshops conducted
Strategic Focus
Case studies should make the work useful, not just impressive.
If you need the detailed version, we can walk through relevant examples live with the right context. The website keeps the pattern visible: workflow diagnosis, agent or automation delivery, team enablement, and the operating system needed to keep execution moving.
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