Source Code Lab delivered a complete dual-product iGaming platform for MagicianBet — covering a full casino suite, a live sportsbook, dynamic real-time player segmentation, a bonus engine, and a pocket wallet system — integrated with six external providers from kick-off to production.
Days from kick-off to live platform
Full products shipped in one build cycle
Production integrations delivered
Real-time player segmentation engine
MagicianBet needed a full iGaming platform shipped fast, without cutting corners on the product. Casino and sportsbook were both required from day one, with six third-party integrations and an advanced player management layer on top.
Casino and sportsbook are architecturally distinct products with separate game engines, bet types, settlement logic, and player flows. Delivering both in a single 46-day cycle required a carefully sequenced build where neither product blocked the other's integration work.
Three casino game providers, one sportsbook engine, a device fingerprinting layer, and a KYC provider all had to be integrated into a single platform. Any one integration failing to meet spec on schedule would delay the full launch.
Standard segmentation groups players after the fact. The brief required dynamic segmentation that updates player classification as behaviour changes mid-session, enabling the bonus engine to respond to player state without manual operator intervention.
Four core features delivered across a unified casino and sportsbook platform, integrated with six providers and built to production standard within the 46-day window.
Player segments are recalculated continuously based on live behavioural signals including session length, bet size velocity, win/loss streaks, and product switching between casino and sportsbook. Segments feed directly into the bonus engine, allowing automated promotional responses without manual rules configuration per player.
A campaign management layer that allows operators to define multi-channel bonus campaigns targeting specific player segments, products, and time windows. Campaigns are configured once and executed automatically, with full audit trails of eligibility checks, trigger events, and award confirmations.
The rule layer that sits beneath campaigns, enforcing wagering requirements, bonus expiry timers, game restrictions, maximum bonus win caps, and cancellation logic. Handles casino and sportsbook bonus types within the same engine, with independent wagering tracking per product vertical.
A segmented wallet architecture that divides each player's balance into distinct pockets: a cash pocket holding real deposited funds, a bonus pocket holding active promotional balances, and a winnings pocket holding bonus-originated winnings pending wagering clearance. Players see a transparent breakdown of every pocket at all times.
"We needed casino and sportsbook both live before the end of year, with a segmentation system that actually works in real time. Most teams would have pushed back on the timeline or shipped a cut-down version. Source Code Lab delivered everything in the scope, on the date, with six integrations running cleanly on day one."
Casino, sportsbook, or both. We scope, integrate, and deliver in weeks, not months.
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